UK market research · June 2026
Privacy-first workforce analytics: what 332 B2B leaders told us.
We surveyed 332 UK B2B professionals, almost all of them managers or above, on how their organisations measure productivity today, what worries them about traditional employee monitoring, and whether they'd adopt something built differently. Here's what came back.
332
UK B2B professionals surveyed, ~96% at manager level or above
66%
already use productivity or workforce analytics software today
78%
would likely adopt a platform giving insight without monitoring individuals
94%
would subscribe or consider it, given measurable results and protected privacy
Who we surveyed
332 UK B2B professionals, mostly in leadership roles.
95.8% based in the UK. Full-time employees made up 86.1% of respondents.
Seniority
Manager 74.4%
Director 12.7%
C-level, Owner, Partner or President 6.0%
Vice President 2.7%
Not disclosed 4.2%
95.8% hold a management title or above, so these answers reflect the people who make or heavily influence the buying decision.
Industry
Finance and Insurance 36.1%
Information Services and Data Processing 22.6%
Software 13.9%
Scientific or Technical Services 5.7%
Telecoms, Engineering, Accounting & other 21.6%
Finance and Insurance, and Information Services and Data Processing together account for well over half of respondents.